Examples / Marketing teams

Example · Marketing department

Campaigns ready on time: AI in a marketing department

A marketing team spends much of the week adapting, formatting and reporting. AI prepares the routine work around campaigns, content and reports, and the team decides what is published.

The starting point

Where time is lost today

One message, many versions

Every campaign needs the same message for the website, the newsletter, social media and the sales team, often in several languages.

Reports compiled by hand

Every month the figures from the website, the newsletter tool and the CRM are copied into slides.

Enquiries wait

Requests from the website and from events are answered late, because the team is busy with the next campaign.

How AI helps

Example: a product launch is prepared

The highlighted steps are done by the AI. The last word stays with a person.

Briefing arrivesProduct, target group, date and channels

Orchestratorruns the task step by step

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AI gateway

One AI

AI draftsTexts for the website, the newsletter and social media, in the corporate wording

AI adaptsVersions for each language and format, with suggestions for images

AI checksBrand rules, required legal notices, and facts against the product data

Team approvesMarketing reviews, corrects and publishes

More tasks the AI can take over

Four starting points

Content & campaigns

First drafts for web pages, newsletters, posts and presentations, in the corporate wording and design.

Translation & localisation

Approved texts are adapted for other languages and markets; a native speaker reviews them.

Reports & analysis

The figures from web analytics, the newsletter tool and the CRM become one monthly report, with the notable changes explained.

Leads & enquiries

Enquiries from the website and from events are answered, qualified and passed to sales with a summary.

Works with the software already in use

Content management system (CMS)Newsletter toolCRMWeb analyticsMicrosoft 365 / OutlookSocial media planning

How would this look in a specific case? 20 minutes, without obligation.

Discuss a use case

Security

What remains under the user's control

Customer and contact data stay in the EU – on-premise AI or EU hosting
Nothing is published without the approval of a person
Designed with GDPR in mind: mailings only to contacts who have given consent
Generated images are labelled as AI-generated
Every step is logged and traceable
Staff training on AI literacy (EU AI Act, Art. 4)

How the protection works, in pictures

Other professions

More examples

Example scenario

Contact

Your AI. Your data. In the EU.

Discuss a use case with us

20 minutes, without obligation: the situation is described, and we say what AI can realistically do, and what it cannot.

Open the form

Email: contact@ingnetworks.com
Phone: +49 1515 3851511
Address: Ingenious Networks GmbH
Eisenacher Straße 6
10777 Berlin, Germany